Thursday, October 29, 2009

“Rochester’s 350.org Coverage”


Judging from the media response around the world, the 350.org event has been a hit: October 24 Press Release | 350.org “350.org To Stage Largest Day of Environmental Action in History | 5,242 Simultaneous Events on Climate in 181 Countries.”

“Citizens, scientists and world leaders in 181 countries will take to nearby streets, mountains, parks, and reefs today to demand strong action on climate change, in what will be the most widespread day of political action in the planet’s history. 5,242 rallies and creative demonstrations will take place, all of them centered on the number 350, to draw attention to 350 parts per million (ppm), which an overwhelming number of scientists now insist is the safe upper limit for carbon dioxide in the atmosphere.”

However, judging from our local media response to the several 350.org events, not much happened: a Rousing Dud. (Disclaimer: Because I did not rush out and buy up all the paper versions of our local media, or frantically tune into all the TV and radio stations either, ((because they are insufferably myopic and merely pander to their corporate sponsors)), I am basing this observation on what our local media has posted on the Internet today—October 25, 2009.)

Maybe I posted this article too soon and the media just hasn’t gotten up to snuff yet on how this world-wide event played out in Rochester. Maybe, they’re all scurrying around in their backrooms, honing 350.org coverage so it will be a real sizzler when it comes out. Maybe.

But, I’m not on any of the local media’s editorial staff. So, what do I know? Maybe, getting world-wide attention focused on the planet warming up just is too far out of the comfort and profit zones of our local media. That must be the case because there are lots of sports, criminal activity, political carping, and lots of sports coverage on our local media. Really, a lot of sports. Sports are in, imminent environmental collapse is out.

Only as an observer (another disclaimer: I was a participant) did I see over sixty bicyclists ride from downtown Rochester to the RIT campus. Then, I witnessed for myself a great rally with the RIT president and his college in full support of the sea change needed on the matter of Climate Change and a full day’s programming to show that our community gets it on 350ppm. I witnessed lots of people taking photos and videos and uploading them to 350.org. To be fair, our local media wasn’t completely hopeless. I see one media with one article on one 350.org event for our area: RIT Marks International Day of Climate Action “It may not always be the right weather for a bike ride around here, but as they say wait 5 minutes and it'll change. The rain Saturday morning didn't stop a group of environmentally conscious riders from hitting the trail. The purpose: to mark the International Day of Climate Action.” (October 25, 09) http://rochester.ynn.com/

Yet, all in all it’s very troubling. One of 350.org’s purposes (the other was to get our politicians’ attention focused on the upcoming United Nations Climate Change Conference Copenhagen 2009) was to make enough noise to make everyone take notice of the danger point we have passed for a sustainable environment. That is, to both circumvent the dysfunctional media and get in the face of a corporate-manipulated press that is disinclined to speak about the fact that the planet’s atmosphere is warming up due to humanity’s activities.

Our planet is warming up due to our way of life. This is as clear as those annoying pop-ups on every mainstream media’s web page, as clear as the ubiquitous sports scores that flash across those flat screen TV’s, and as eye-catching as the endless violence that inundates local media stories: Those charged with informing us with the information we need to live sustainable are not doing their job.

If you did attend one of the area’s 350.org events, and you still welcome a challenge, why not contact your local media and ask them why they didn’t cover Rochester’s participation in this world-wide event?

Thursday, October 8, 2009

Oct 24 Greenway Greenride to the Rochester Bicycle Summit at RIT


Greetings,

I'm writing to alert you to an event that should be of interest to bicyclists and environmentalists throughout the Greater Rochester area.

Saturday, October 24th will mark 350.org's International Day of Climate Action and the end of a week of climate action teach-ins at RIT. The culminating event in Rochester will be a mass bike ride along the proposed Rochester Greenway. The Rochester Greenway goes south from Downtown along the river, past the University of Rochester, through the Genessee Valley Park, and on down the Lehigh Valley North Trail to RIT. The draft GreenRide poster sketches the route.

Once at RIT, the Rochester Bike Summit will be held in the new Center for Student Innovation. Its goal: to discuss a number of exciting bicycle and alternative transportation initiatives, and to make connections between the bicycle community, city planners, and environmentalists. We might also consider the need for a "common cause" organization that could help these initiatives become realities. For more information, see the draft Rochester Bicycle Ecology Poster (attached), and look for details coming soon toRochesterGreenway.org. Your input and projects would be most welcome additions!

Among the attractions planned for the Rochester Cycle Summit
  • volunteer-manned stations for free bicycle maintenance
  • exhibits on pedal power and bicycles as energy-conservation solutions
  • posters and exhibits describing numerous bike initiatives
  • an ultra-wide screen short describing the potential for making Rochester a world class center for recreational and functional transport
  • free rides on electric bikes and recumbents
  • · your bike shop, project, or proposal!
We'd like your help shaping the event and recruiting participants. The attached materials are still evolving, but time is short. Please pass this message on to others who would be interested, and let me know, how you or your organization would like to be involved.

Jon Schull schull@digitalgoods.com cell: 585-738-6696
Associate Professor Rochester Institute of Technology


Thursday, October 1, 2009

Active transportation programs eligible for $650 million available through new public health grants

Via Safe Routes to School National Partnership:

On September 17, 2009, the Centers for Disease Control and Prevention announced a new program: Communities Putting Prevention to Work.Thirty to forty communities will receive a total of $373 million in American Recovery and Reinvestment Act (stimulus) dollars through this competitive grant program to support interventions that reduce obesity (through improved physical activity and nutrition) and/or reduce tobacco use. Communities can apply for either focus area or both. This landmark opportunity is aimed at mobilizing community resources toward broad-based policy, systems, organizational and environmental changes. The application places an emphasis on communities demonstrating effective coalitions, and notes that special consideration should be given to the inclusion of populations disproportionately affected by chronic diseases.

On September 29, 2009, the Department of Health and Human Services (HHS) announced the release of $120 million in American Recovery and Reinvestment Act (ARRA) funds for prevention and wellness programs for U.S. states and territories, building on the recent announcement of the $373 million funding opportunity for communities and tribes around the country. In all, the comprehensive Communities Putting Prevention to Work initiative will make $650 million available for public health efforts to address obesity, increase physical activity, improve nutrition, and decrease smoking.

Lead Applicants: Local and State Health Departments

Deadlines:

  • Letter of Intent Deadline: October 30, 2009
  • Application Deadline: December 1, 2009
...

The Opportunity for Bike/Ped and Health Officials: Communities Putting Prevention to Work provides an important opportunity for bicycle and pedestrian professionals, enthusiasts, and advocates, as well as health officials, to act quickly to get your city or state to:

  1. Apply for the funding;
  2. Educate the health department about the range of bike/ped interventions that can be included in their application and action plan; and
  3. Include your organization as a partner in the effort.

Rails-to-Trails Conservancy has worked with our partners at America Bikes and the Safe Routes to School National Partnership to prepare a list of sample bike/ped activities that fit within the five categories of evidence-based interventions that are required as part of this CDC application. We encourage you to review these sample activities and assess which would work well in your community. Funds are available to make these projects a reality—so it is in your interest to work with your health department to develop the bike/ped aspects of the CDC application for obesity prevention, and to demonstrate how your organization can be a resource to them.

Act Now to Contact Your Health Department and City Officials: Now is the time to contact your health department and city officials to encourage them to apply, and to share your ideas on bike/ped interventions. Don’t wait – health departments are making decisions now about whether to apply, and what to propose in their grant applications.

  • Populations